Well, he helped.

“I was involved in making the decision. Names were coming out, some ludicrous stuff was going back and forth – I can’t remember exactly, but you know the sort of thing, ‘The Blood On Your Face’,” he said.

“I knew I didn’t want ‘death’, ‘die’, ‘bleed’ or any of those things in the title.”

That is SO! COOL! He sounds just like a Bond fan. Like how we are all the time mocking the titles of Bond films, and their frequent use of variations on “Die.”