Here’s the headline: Starring role for Aston

Great, right? We’ve been hearing for a week or two that the Aston Martin is definitely back for Bond 22. It’s not a major news story, as far as I’m concerned; I mean, it’s more or less the default—the real news would be if it weren’t back.

But here’s the subhead: LET’S hope the Aston Martin gets a longer role in the next James Bond film than it did in Casino Royale.

Shut! Up! What do you people want? The Aston Martin was gorgeously showcased in Casino Royale. No car company could be happier with product placement. The lavish attention focused on the cars in this film was arguably more lingering and loving than that focused on Solange.

First, the worship of the 1964 classic. Then the introduction of the new car; “I love you, too, M.” then the long scene in the parked Aston Martin with the defibrillator. Then, the thrilling car chase, culminating in a world-record setting car roll. What did they want—a leisurely drive in the country? Geez Pete.