In theory, it should be easy to blog about James Bond. I use book excerpts, news searches, and whatever’s on my mind, and write 3–6 interesting or not-so-interesting posts a week about everyone’s favorite spy.

But then there’s a story like this. I picked this story up from MI6; The Malaysian Sun reports that James Bond was voted the best action movie hero ever.

The superspy climbed to the top by beating the likes of archaeologist Indiana Jones, Superman, Jack Bauer from TV’s 24 and the Terminator.

The favourite action heroines were Buffy the Vampire Slayer and Tomb Raider personality Lara Croft, reports the Sun.

Two things leap out at me. First, how did Jack Bauer get on a list of action movie heroes? Second, why is the Sun quoting itself (“reports the Sun”)? That’s very weird.

But here’s my favorite part:

The poll which brought out these results was conducted by a cruise firm.

What?

What cruise firm? Where can I see the results? What the fuck?

It’s a total non-story. It’s “a cruise firm” with a funky poll that is so patently stupid we’re not even allowed to see it. I think they polled the people in the office that day. “Hey, guys, we need survey results. Who’s your favorite action hero?” And whoever answered was part of the poll. Which was then printed in that bastion of reliable journalism, The Malaysian Sun. Which quotes itself as a source.

But it is James Bond news, right? And number one in a poll is always cool, right?

So what would you do? Would you run a story like this? Makes me crazy, I tell you.